PROFESSIONAL SUMMARY
Social media leader with 10 years scaling global content ecosystems across finance, tech, beauty, and media. Proven track record delivering hundreds of millions in organic reach, driving multi-million follower growth, and transforming social into a measurable business engine. Expert in social strategy, brand storytelling, influencer and partnership marketing, and building high-performing teams that deliver measurable ROI. Expert in turning social into a strategic growth lever aligned to brand and business objectives.
CORE COMPETENCIES
Social media strategy + marketing
Content planning + storytelling
Brand building + design
SEO, SMO + social copywriting
Brand partnerships + influencer marketing
Content production + UGC
Organic growth strategies + best practices
Social support + listening insights
Data analytics + performance measurement
People manager, team leader + builder
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EXPERIENCE
Head of Social, Listings and Corporate Solutions: 2024 - Present
Lead social strategy and a team for the Nasdaq Listings business, shaping content across the full IPO lifecycle to elevate brand visibility and client presence
Conduct interviews with top executives and public figures, producing high-impact, platform-specific social video content
Partner with internal teams and external clients to translate key business milestones into compelling, high-performing social narratives
Oversee end-to-end content development for Nasdaq-listed companies, amplifying IPO journeys through video, creative assets, and multi-channel distribution
Collaborate cross-functionally with senior leadership, PR, corporate communications, paid media, and marketing to deliver integrated, high-visibility campaigns
Position Nasdaq and its executives as category-defining voices through thought leadership and real-time market storytelling
Build and scale strategic client relationships, unlocking content partnerships and new visibility opportunities
Develop performance frameworks that connect social engagement to broader brand and business impact
Leverage social listening and market insights to inform strategy, identify opportunities, and refine brand positioning
Senior Manager, Global Social Media & Content: 2024 - 2024
Owned global social strategy and content ecosystem for IT Cosmetics, driving platform growth, brand storytelling, and campaign performance
Built and scaled organic social frameworks across channels, establishing platform-native strategies and best practices from the ground up
Directed end-to-end content production, delivering high-performing UGC and creative assets across organic, paid, PR, and retail channels
Led social-first production, overseeing shoots with talent, creators, and agency partners across high- and low-fidelity formats
Architected social support for product launches and key campaigns, aligning content strategy with broader marketing objectives
Acted as a core cross-functional partner across marketing, paid media, PR, creative, and brand teams to execute integrated 360 campaigns
Leveraged data and performance insights to optimize content strategy, improve engagement, and scale output
Built and managed content operations, including production workflows, calendars, and global asset systems
Led influencer and creator strategy, including sourcing, negotiation, and rights management to maximize content value
Partnered with global stakeholders to define creative direction, streamline production, and elevate brand consistency
Senior Social Media Manager: 2023 - 2024
*Acquired by Bending Spoons in February 2024
Built and scaled Mosaic Group’s social and video ecosystem from the ground up as the first social hire, establishing strategy, team, and operational frameworks for long-term growth
Drove 750M+ organic social reach and grew followers to 3.2M, positioning Mosaic products as category leaders:
TikTok: 125M reach, +115K followers
Instagram: 178M reach, +250K followers
Facebook: 470M reach, +50K followers
Led end-to-end content strategy and production for 1,500+ assets across 30 social channels, including UGC, video, and graphics
Hired, mentored, and developed the social team, defining career frameworks, workflows, and performance standards for future leadership growth
Architected high-impact campaigns and influencer partnerships aligned to broader business objectives and strategic OKRs
Implemented data-driven performance frameworks, presenting insights and recommendations to executive leadership
Oversaw platform adoption, tool implementation, and vendor negotiations to ensure scalable operations and ROI
Partnered cross-functionally with marketing, product, PR, creative, legal, HR, CRM, SEO, and support teams to deliver integrated campaigns advancing company objectives
Senior Social Media Manager: 2022 - 2023
Built and led the social function from the ground up as the first social hire, defining strategy, workflows, and performance frameworks for long-term growth
Developed and executed cross-channel social strategies across Facebook, Twitter, Instagram, LinkedIn, and TikTok, driving 2x organic growth in under 10 months
Partnered with product, marketing, PR, design, and lifestyle teams to generate brand-aligned content and unlock new channels for member acquisition
Directed end-to-end content production, including video storytelling and Figma graphics, ensuring cohesive, high-performing brand presence
Leveraged paid social campaigns and business ad platforms to complement organic growth and maximize audience engagement
Established and maintained relationships with social media platforms, influencers, and strategic partners to expand reach and brand authority
Designed and implemented data-driven reporting frameworks, presenting growth insights and recommendations to leadership
Positioned social as a key driver of brand growth and engagement, directly influencing acquisition, retention, and long-term audience strategy
Senior Social Media Editor: 2018-2022
Directed social strategy and content across 21 platform channels including: Yahoo Finance, Yahoo, and Cashay, establishing best-in-class practices for cross-platform growth and engagement
Oversaw content publishing and optimization across Instagram, Facebook, Twitter, LinkedIn, and TikTok, achieving substantial audience growth:
Yahoo Finance Instagram: 80K → 1.1M followers
Yahoo Instagram: 505K → 861K followers
Yahoo Finance LinkedIn: 2K → 56.8K followers
Yahoo Finance Facebook: 957K → 1.05M followers
Partnered with video, PR, and marketing teams to develop quick-turn video content, execute monetization deals, and amplify key events and campaigns
Innovated brand engagement through Spark AR Instagram filters and other interactive content, elevating audience interaction and social visibility
Synthesized performance insights to inform executive-level strategy, including KPIs, MAUs, DAUs, referral traffic, and engagement metrics
Partnered with executives to craft brand and market narratives, covering major events such as Berkshire Hathaway Annual Meeting, Built By Girls Summit, and All Markets Summit
Authored high-impact social stories integrating traditional journalism with platform-native storytelling to drive engagement
Established scalable processes for cross-posting, co-branding, and media campaigns, maximizing content ROI
Social Media Specialist 2017 - 2018
Led social strategy and content execution across all CNBC and CNBC Make It platforms, establishing scalable best practices for audience growth and engagement
Directed live streaming, clipping, and distribution of breaking news, press briefings, and on-air segments to maximize real-time audience impact
Developed partnership content strategies, curating top-performing assets with CNBC collaborators to extend reach across Facebook and LinkedIn
Owned social publishing and optimization for CNBC Primetime shows (Deal or No Deal, The Profit), driving brand visibility and engagement
Established channel-specific strategies to increase virality and follower growth, growing CNBC Instagram organically from 178K → 245K followers
Implemented data-driven approaches to measure performance, inform strategy, and optimize cross-platform impact
Social Media Fellow 2017 - 2017
Led growth strategy for Business Insider’s social channels, driving Instagram from 725K → 1M followers in six months through innovative content and cross-platform optimization
Pioneered social-first video strategy and cross-posting across Facebook, Twitter, Instagram, and LinkedIn, scaling reach and engagement while growing emerging channels
Managed end-to-end content operations, including captioning, tagging, scheduling, and platform optimization, ensuring cohesive brand presence across all channels
Directed creation and publication of high-performing graphics for Business Insider, Tech Insider, Science Insider, and Design Insider, enhancing audience engagement and brand consistency
Established foundational best practices for content creation, publishing, and growth reporting, contributing to the broader social media strategy for multiple Insider brands
_____________________________________________________________________________________________PROFESSIONAL SKILLS
Social platforms
➢ Instagram, TikTok, YouTube, YouTube Shorts, LinkedIn, Twitter (X), Threads, Facebook, Facebook, Pinterest, Reddit
Content creation
➢ Core skills in creating original UGC, sourcing UGC, influencer & creator partnerships
Social tools
➢ Brandwatch, SocialFlow, Buffer, Sprout Social, HootSuite, Later, Dash Hudson, Linktree, Airtable, Chartbeat, Bitly, Crowdtangle, Parse.ly, Shareablee, Trello, Google Analytics, Spark AR, ClickUp, Guru, Notion, Klaviyo, Retool, Amplitude, Lattice, Confluence, Lookr, Monday.com, Rival IQ, Storyful
Design tools
➢ Figma, Canva, Adobe Suite
EDUCATION
➢ Ithaca College, Roy H. Park School of Communications, Bachelor of the Arts in Journalism, Sociology minor
➢ The University of New Haven - CEA Study Abroad, Barcelona, Spain
PERSONAL
★ Professional recommendations available to view on my website and LinkedIn page